Rebranding Nations

Unapologetic, and unabashed, Wally Olins speaks on the branding of nations (Note: .pdf file.):
“And the rebranding of France has proceeded sporadically and often violently ever since. Napoleon’s Empire gave way to the restored Bourbons, who were overthrown and replaced by a bourgeois Monarchy, which was followed by a Second Republic which turned itself into a [...]

Posted at 5pm on 8/11/09 | no comments; | Filed Under: Branding, Design | read on

Stadsfiets

Built around an aluminum frame, this Dutch bike features a single-speed, coaster brake, integrated solar powered LED head and tallights and not much else.
“We were inspired by the good old-fashioned Dutch bike,” explains the 28-year old Dutch designer Sjoerd Smit, “we stripped the bike from whims that can only break or cause frustration and added [...]

Posted at 10am on 8/11/09 | no comments; | Filed Under: Design, Personal | read on

About

Categories