Rebranding Nations
Unapologetic, and unabashed, Wally Olins speaks on the branding of nations (Note: .pdf file.):
“And the rebranding of France has proceeded sporadically and often violently ever since. Napoleon’s Empire gave way to the restored Bourbons, who were overthrown and replaced by a bourgeois Monarchy, which was followed by a Second Republic which turned itself into a [...]
Stadsfiets
Built around an aluminum frame, this Dutch bike features a single-speed, coaster brake, integrated solar powered LED head and tallights and not much else.
“We were inspired by the good old-fashioned Dutch bike,” explains the 28-year old Dutch designer Sjoerd Smit, “we stripped the bike from whims that can only break or cause frustration and added [...]